Seems like its an android emulator attached to a real phone number.
One use could be to run something like whatsapp to have a virtual US presence if in another country, or maybe have a business number separate from your personal number and use whatsapp web interface to read/send messages.
I have a work and personal phone. For many reasons, it's very difficult to merge everything onto a single device. Further, I really don't need to do much "phone" stuff with my work phone. It's mostly a glorified pager, 2FA, and occasional Slack/Email. Anything serious gets a sit-down on my computer.
This would effectively let me carry a full-isolated, properly segmented work phone without having to carry two devices.
Think BYOD, but without mixing personal and business data. So you can just open a browser on your personal mobile phone and access your work phone. Then, when you're in front of your (work) laptop, you just open a browser tab to access the same cophone instance.
Because you're a business and you don't want to use your personal phone, or get a whole new plan for a phone you have to lug around that gets very sporadic use.
That's not a made up use case; I think there are a lot of businesses that fit that description.
Main question I have is who is the target audience? If you're making this for work teams then it seems an app would be necessary. If you're making this as a burner line it seems there are cheaper options.
This looks like a classic solution in search of a problem.