Yeah, that Entra ID was the biggest "why?" moment I had in years. Seeing the new name no better or even worse than the old one I can already imagine the pain of renaming packages, namespaces, fixing documentation etc. Probably the most expensive marketing campaign with 0 gain I am aware of.
Azure AD was initially a shim to enable O365. Now it’s evolved into a pretty awesome identity platform for Enterprise and B2C.
The problem is M365 adoption (ie O365 + the other crap) is high. So they are out of stuff to sell. Entra will add the governance and compliance bullshit and increase revenue.
End of the day, Microsoft chisels $38-55/head for every corporate worker. Services are all about cash flow, so they are looking to grow that up to $100 user/month. Every $1 of subscription spend is like $400 on the scorecard for the bonuses of SVP staff.
Because of anti-trust, they can’t just do what Adobe does and raise the price every few months. They just keep adding services and move stuff around in the bundles. M365 Plus+ E9 with Entra technology will give you $350 in value for only $103/month!
