Big tech businesses always suffer from lack of creativity but most importantly they often lack a central product vision where someone can say “no”.
What happens usually is some middle tier exec (or big name customer if B2B) will say, “hey did you see Snapchat new stories feature? We should do something like that” and then without careful customer research, or a product leader connecting it to an overarching vision, the devs just start work on it and it rolls out because it’s just there.
Everyone needs something to do and everyone loves new features right?
Blindly copying some other company’s new features or UI patterns, and pigeonholing it into an app without cohesive product-wide strategy (aka connecting it to what customers already like about your service but even better) is always the sign the company has entered mediocrity. Largely a talent issue and execs who don’t really care about long term product dev. People just looking at generic growth charts and hoping they go up and then buying other companies when their own teams can’t hack it, hoping they can seed some life, without fixing the root causes.
What happens usually is some middle tier exec (or big name customer if B2B) will say, “hey did you see Snapchat new stories feature? We should do something like that” and then without careful customer research, or a product leader connecting it to an overarching vision, the devs just start work on it and it rolls out because it’s just there.
Everyone needs something to do and everyone loves new features right?
Blindly copying some other company’s new features or UI patterns, and pigeonholing it into an app without cohesive product-wide strategy (aka connecting it to what customers already like about your service but even better) is always the sign the company has entered mediocrity. Largely a talent issue and execs who don’t really care about long term product dev. People just looking at generic growth charts and hoping they go up and then buying other companies when their own teams can’t hack it, hoping they can seed some life, without fixing the root causes.