> Then, 30 years from now, people will still talk about how Reddit self-destructed when they decided they needed to control the user experience and forced everyone to use their app.
No. What they'll be talking about is how Reddit had too many holes in its fence, and all its cows escaped. They'll then discuss all the advancement in cattle fencing and barn construction that happened in the 30 years since.
Why do people assume Reddit C-suite and investors are being stupid or narcissistic here? That would make sense if the relationship between them and the users was a friendly one. It isn't. It's adversarial. For Reddit (as well as Meta and other social media platforms), the users are cattle. Even worse than that - they're stochastic cattle. Nobody at the top cares if you or me are having a nice experience with the site/app. They care about the value extracted from us in aggregate. To them, it's an optimization problem, and it's been apparent for a long time now that the optimum point is usually "the most shitty and abusive possible version that still clears the 'fit for purpose' bar" (the end point is more obvious when you look at goods and services that have been around for a couple decades or more, and thus subject to decades of "value engineering").
It doesn't feel as bad when they're optimizing for future value extraction, but that time is past, and Reddit is currently squeezing value out of its cattle-base.
Is it sustainable? Since when did that question mattered to the captains of the industry? "Reddit" as a brand and company matters to the users; for its leaders and investors, it's just a money making instrument that takes time to mature, but exists to be squeezed, discarded and replaced by something else.
No. What they'll be talking about is how Reddit had too many holes in its fence, and all its cows escaped. They'll then discuss all the advancement in cattle fencing and barn construction that happened in the 30 years since.
Why do people assume Reddit C-suite and investors are being stupid or narcissistic here? That would make sense if the relationship between them and the users was a friendly one. It isn't. It's adversarial. For Reddit (as well as Meta and other social media platforms), the users are cattle. Even worse than that - they're stochastic cattle. Nobody at the top cares if you or me are having a nice experience with the site/app. They care about the value extracted from us in aggregate. To them, it's an optimization problem, and it's been apparent for a long time now that the optimum point is usually "the most shitty and abusive possible version that still clears the 'fit for purpose' bar" (the end point is more obvious when you look at goods and services that have been around for a couple decades or more, and thus subject to decades of "value engineering").
It doesn't feel as bad when they're optimizing for future value extraction, but that time is past, and Reddit is currently squeezing value out of its cattle-base.
Is it sustainable? Since when did that question mattered to the captains of the industry? "Reddit" as a brand and company matters to the users; for its leaders and investors, it's just a money making instrument that takes time to mature, but exists to be squeezed, discarded and replaced by something else.