The closest term I can think of would be the legal jargon "puffery". See https:/... | Hacker News

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		ThrowawayR2 on June 5, 2023 \| parent \| context \| favorite \| on: Apple Introduces M2 Ultra The closest term I can think of would be the legal jargon "puffery". See https://www.law.cornell.edu/wex/puffing or https://en.wikipedia.org/wiki/Puffery

cshimmin on June 6, 2023 [–]

Except that puffery specifically covers claims that are not objectively verifiable. For example "the world's best computer ever!". The claims in the apple presser are clearly verifiable. The language is just... Embellished.

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