It would be trivial to insert banner ads, or even "native ads" in the response.
LLMs are probably even better suited for monetisation since they have a better understanding of what people want, so a better ad can be shown that is more likely to be clicked.
Do you think people were losing their shit when ChatGPT went into bing simply because web search gets better/easier? No - people were losing their shit because it meant the ads in search are going to be turbo-charged and so that is why the share prices are surging (GOOG up 40% over last 6 months): more ad revenue from "better" ads shown to users.
LLMs are probably even better suited for monetisation since they have a better understanding of what people want, so a better ad can be shown that is more likely to be clicked.
Do you think people were losing their shit when ChatGPT went into bing simply because web search gets better/easier? No - people were losing their shit because it meant the ads in search are going to be turbo-charged and so that is why the share prices are surging (GOOG up 40% over last 6 months): more ad revenue from "better" ads shown to users.