As much as I dislike notifications, they're becoming a necessity in a world of decommoditized email. If I could know that my mail would actually get through when I send it to a willing recipient (as opposed to the almighty Google System Lords deciding that my mail should be dropped because their chicken entrails said it looked like spam that day) then there'd be no need to reinvent email as notifications... but here we are.
One of the drivers for email newsletters, ironically, is that bloggers don't trust Google to send visitors their way repeatedly, so they harass their users incessantly hoping to bypass the Google search monopoly although this runs headlong into the Google email monopoly.
To be fair though I remember working for firms that were struggling mightily to deliver mail to AOL in 2005.
As much as I dislike notifications, they're becoming a necessity in a world of decommoditized email. If I could know that my mail would actually get through when I send it to a willing recipient (as opposed to the almighty Google System Lords deciding that my mail should be dropped because their chicken entrails said it looked like spam that day) then there'd be no need to reinvent email as notifications... but here we are.