Siegler falls into the category of "irritainment", entertainment via irritation. He's the type of guy you love to hate and I believe a lot of his popularity stems from that. I can't stand the guy and I think he's completely full of shit. And yet I read almost all of his blog posts.

The only other TechCrunch writer that I regularly read is Devin Coldewey and that's because he has interesting articles and actually seems knowledgeable about technology. In other words I have learned things from his blog posts.