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As much as it would interest me to learn that Cooler Master designed and created a product out of sheer enthusiasm for a small third-party vendor, it much more likely came about through traditional means.

Not long ago, Framework engaged in marketing and promotion campaigns to demonstrate aftermarket uses for their mainboards via direct outreach to popular creators on YouTube and Reddit. I spoke with one of the participants who confirmed that they were sent the mainboard and commissioned by Framework for their project.

Doesn't make any of it less cool, but there's no "secret cult of Framework" driving things, just smart business strategy.



Well yeah, didn't mean to imply there to be a secret cult of Framework (though if there was one I'd happily join it). More that it bodes well to see companies like Cooler Master giving Framework the time of day when it comes to these sorts of business deals.




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