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I would hypothesize a revolt for two reasons. First, it would violate people's general sense of fairness that a product is being sold at different prices to different customers. Wealthy people (who are perhaps above-average in terms of retention) would leave to go to other services that they perceive to be fairer.

Second, it would be difficult to avoid overinclusive/underinclusive issues. For example, someone who lives in a studio apartment in a zip code with many large expensive homes would feel they are being clumped with people who are not like them. Is it hypothetically possible to avoid these outcomes? Sure, but it would take a ton of work, and would likely outweigh the benefit of differential pricing.



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