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This leans in to what I’ve been saying as an armchair board member:

The value prop of YT is everygreen content.

There is a net-negative effect when they try to be the “right now” platform (they pollute the index of factually-right answers). If YT doubled-down on hosting evergreen content they wouldn’t have to fight for market share against TT/IG/SC/WE because those apps need 10 years to catch up to where YT is today.



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