> 1: YouTube financially rewards 12 minute videos. I feel like this has resulted in a collapse in creativity as now most videos are 12 minutes. You get what you pay for.
I checked my subscriptions page and of the latest 18 videos, here are the lengths stats
Levi Rozman talks about this a bit in his videos, I feel like the better rule is that you need at least one ad break, but two is also a good inflection point? I don’t think its 12 the number specifically, but 12 guarantees the first ad break.
I checked my subscriptions page and of the latest 18 videos, here are the lengths stats
* 1× <1min
* 3× 4-6min
* 1× 10-12min
* 6× 13-20min
* 7× 20-40min