I think you may underestimate how much ads is dependent on search. Google ads is... | Hacker News

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		pclmulqdq on April 22, 2023 \| parent \| context \| favorite \| on: Sundar Pichai received $226M compensation, boosted... I think you may underestimate how much ads is dependent on search. Google ads is an attractive place to buy ads (as opposed to the n + 1 other web ad exchanges) because of the ability to place ads on Google search through that platform. If search and YouTube weren't dominant in their market, there would be no reason to choose to use Google ads as opposed to a cheaper ad exchange.

that_guy_iain on April 22, 2023 [–]

I think you underestimate how much of the ad ecosystem they own and control and probably overestimate how much search plays I to that.

There are no real other exchanges.

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