Some Tesla events have been shown to have artificially-inserted cheers to show more enthusiasm than the crowd actually had. I wouldn't be surprised if they are doing that for SpaceX, too, but I also wouldn't be surprised if SpaceX launches had a lot of enthusiastic people in whatever crowd watched them. It was pretty telling that we didn't hear the roar of the engines on the "cheering" track, which would have happened for pretty much every recording of people actually watching the launch.
Hell, listening to the commentator describe the rocket's ascent like a giddy sports commentator really reminded me that this is just another corporate event with people paid to shape narratives of what you see. I really miss NASA launches in this respect. Less hyped, but you had the solemn sense that something special was happening without anyone yammering in your ear with nonsense patter.
Launch coverage was started and supported internally by SpaceX engineers and all the commentators are engineers who work on the rockets themselves. But I guess they are all paid corporate shills, not people who have spend many years working hard on a project and are exited about it.
> I really miss NASA launches
Those still exists ...
Not everything has to be the same. Each company has its own spin on its launch coverage and its own company culture.
