There's already a bunch of new age types getting into the idea that water holds "emotional" values. IE, they claim that if you scream and have negative conversations at a glass of water, you can analyze the water and see changes to it that are negative, and doing the inverse (happy, positive conversations) makes the water "happier" and has positive changes.

I remember hearing this at a seminar of new age things (I was doing an investigative thing at the time, which is why I was there)

So they already are!