This is the truth. Prusa used to be in front of the line a couple of years ago, but since then they've dropped the ball and other manufacturers have caught up. And with much better open-source alternatives like Voron printers, very few people are ready to shell out money for Prusa printers. Plus, there's a big fanboy community around this brand, a lot of which might just be genuine shills (maybe not here on HN, but they do exist on reddit).