There's been a lot of discussion of this on science blogs lately, and I do think the momentum is picking up (though it's easier for us physicists than it is for people in biology and medicine). But while Elsevier really does seem to be worse than most academic publishers, the whole system needs to evolve. One proposal that I like is John Baez's idea of independent "referee boards", described here:
http://gowers.wordpress.com/2012/01/21/elsevier-my-part-in-i...
There's been a lot of discussion of this on science blogs lately, and I do think the momentum is picking up (though it's easier for us physicists than it is for people in biology and medicine). But while Elsevier really does seem to be worse than most academic publishers, the whole system needs to evolve. One proposal that I like is John Baez's idea of independent "referee boards", described here:
http://johncarlosbaez.wordpress.com/2012/01/26/ban-elsevier/