Signup an see! I'll upgrade your account also for free and give you SMS if you blog about us. Yes we need a better video somewhere.
We kind of went the enterprise route as our competitor did (http://44doors.com) where showing less unfortunately pays you more.
For what it's worth "sign-up and see" is an awful response to a potential user being confused about what your service does.
I think you should consider changing your landing page to make it explicit how you can help local businesses. That may mean removing some of the myriad of use cases you describe.
