Even if someone sees that and is somehow able to sell it to the board, that would also need to be sold to the shareholders. And there comes the real challenge. Its not easy to go to shareholders and say that you are going to start a new product line that will kill the profits of another, but ask the shareholders to trust you, because this is going to be the 'thing' of the future. On one side billions of dollars of investments in stocks, backed by a gigantic market held by a flagship product. On the other side predictions of future.

The investors and even the markets wouldnt like that. In a sense, capitalism hampers innovation by providing the wrong incentives.