Marketing is a zero sum game to get people's attention. Attention is finite resource and you are competing with others for it.
It isn't a trivial task that anyone can do, at least efficiently (paying the minimum amount for the maximum number of conversions). It is just like programming where some people never seem to get it, except you are also competing against others.
If marketing is not something you are talented at or something you want to spend time and effort on, try paying for it. Even the biggest studios are buying ads and paying influencers.
It isn't a trivial task that anyone can do, at least efficiently (paying the minimum amount for the maximum number of conversions). It is just like programming where some people never seem to get it, except you are also competing against others.
If marketing is not something you are talented at or something you want to spend time and effort on, try paying for it. Even the biggest studios are buying ads and paying influencers.