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I was an artist most life and learned engineering when I was 20. It was extremely difficult but I did well and graduated at the top of my class. I can still draw and paint, but creating beautiful web interfaces is very hard for me. Like you're saying, it's not for lack of ability. It's a curse of knowledge.

When you design a UI as an engineer, you're thinking long term. Like make the whole thing white so that new features can be added in easily. Also, the logo is going to need to look good on white anyway for email footers, Facebook apps, etc..., so just make header background white. Then you may have integrations with third-party widgets. All will support white best.

Also, things that 'look' good often are not usable. Like text below 11px, and low contrast shades of text may not be visible to older folks. I see this stuff all the time on sites with 'awesome' design.

Also, images for backgrounds, corners, buttons etc... slow the page load down and don't allow for easy extensibility or iterating. So if I can't do it with CSS, I don't do it.

Page load time, non-buginess, and iteration leading to smooth functionality are the most important parts of UX, IMO. Making the site look like a piece of art does none of these, but I think art gets confused with UX too often. Do you visit this site for the beautiful design? How about Google or Facebook?

If you spend the time to do beautiful design and functionality like Apple, you can create something where the beauty does not detract from usability. But, that takes somewhere on the order of 10x the resources since they're doing 10 prototype designs, refining 3 of them, and only keeping one. If you're trying to create a market, then that makes sense. However, if you're trying to create the most useful product in an existing market, then you're wasting time IMO.



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