My issue with trying to use voice assistants to purchase items for me is that I’ve found the experience not that great when doing so and had to resort to using my phone/computer anyway, so it wasn’t really worth it for something other than adding an item to my cart as a reminder that I wanted to purchase that item when I wasn’t at my desk.

For me, the utility I get out of my echos are home automation control to control heating, lighting, audio when my hands are full or their control are out of reach. But you are never going to make a fortune out of house voice control when you sell the voice assistants at or near cost (don’t think I’ve ever paid full price of any of my Echo’s, and I tell people considering getting on to wait till they go on sale as Amazon always seem to be offering a deal/discount on them every few weeks.

But what does frustrate me if that Amazon don’t seem to uniformly “monetise” things across the Alexa platform, for example when I found out about the Samuel Jackson voice for Alexa I wanted to buy it even if it was just a novelty, but it’s not available in the U.K.