> No billboards or tv spends, that's for the mass market
Neither the billboards for Brex on the drive to Mission from SFO, nor those for Boeing in the Washington, D.C. metro, nor those “for your consideration” on the Sunset Strip come Oscar season, are meant for a mass market. This doesn’t seem a sound premise.
In being so physical, billboards are hardly mass media at all. More big brochures.
:) I haven't been to any of those places, but I was in LA last summer and saw "for your consideration" billboards everywhere. One might argue that those billboards also drive up the marketing for rentals, streaming and DVD sales… but anyway, good point.
Neither the billboards for Brex on the drive to Mission from SFO, nor those for Boeing in the Washington, D.C. metro, nor those “for your consideration” on the Sunset Strip come Oscar season, are meant for a mass market. This doesn’t seem a sound premise.
In being so physical, billboards are hardly mass media at all. More big brochures.