The companies? they care about their ESG image. "We support green, remote work" would be a nice touch

The employees? Isn't that the whole point of the "corporate culture" BS?

- The mind of those people who can't live without the daily commute to office

What do companies care about more? Their ESG image or money?

The employees don’t need to be advertised remote work software. They either like remote work or they don’t.

An ad for “Slack is good for the environment” doesn’t change anyone’s mind.

There was a big "Slack is where work happens" campaign, on billboards and expensive full page newspaper ads etc. By the same token that would also seem to have little purpose.

Maybe these kinds of ads are made as memes to be repeated uncritically by decision makers with little specific expertise, or something like that

> By the same token that would also seem to have little purpose.

No. It’s brand advertising which has a pretty specific purpose.

By the same token "EVs are good for the environment" wouldn't change anyone's mind

That doesn’t make any sense.

The “EVs are good for the environment” ads are for the consumers, many of whom haven’t made their minds up about which car to buy next. People have made their minds up about whether they like remote work or not — see every HN thread ever.