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> I'm not sure why there is a such a media frenzy

I've been in tech for 20+ years now and never seen a situation like this.

In a single week, Musk has single-handedly put them on a course to bankruptcy. The firings have been sudden, indiscriminate, short-sighted and ineptly executed. Advertisers who Twitter desperately needs are fleeing the company in droves and may never come back. The level of debt is clearly unsustainable and its revenues are declining rapidly.

The only thing that comes close to this is the Digg V4 redesign.



If it is true that the economy is shrinking and we are heading into a recession, I would guess that many companies are going to pull back on advertising buys. Their hardest decision would be where to do that. Elon has answered that question for them and delivered it on a silver platter.


Advertising on Twitter was not really efficient anyway.


Once in a while I would take a week and block every single promoted tweet account. Major brands had the opportunity to advertise to me once and then I never saw them ever again.


The level of debt is clearly unsustainable and its revenues are declining rapidly.

He's owned it for like a week. This is hysteria.




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