The secondary market is sometimes the primary market.
John Oliver did a bit on this awhile ago on how artists will get large blocks of tickets that they immediately put onto the resale market. Has a nice benefit of the show being almost immediately sold out plus doesn't it has slightly better optics since its not as obvious the venue/artist is "reselling" the ticket for a multiple of the "original" cost.
John Oliver did a bit on this awhile ago on how artists will get large blocks of tickets that they immediately put onto the resale market. Has a nice benefit of the show being almost immediately sold out plus doesn't it has slightly better optics since its not as obvious the venue/artist is "reselling" the ticket for a multiple of the "original" cost.
https://youtu.be/-_Y7uqqEFnY?t=1023