It used to be the latter until the marks started getting elected. For the congressional boomers (Pelosi, McConnel et al), it's a grift. For the young crowd (AOC, Crenshaw, etc), it's a mission.
This - the problem with Truss was that she was a "true believer" in total garbage, so as soon as she tried to turn it into policy it blew up. Johnson's skill was in talking a lot and not delivering any policy.
Let's also be clear the ideas were right-wing libertarian market fundamentalism, fomented through the shady 55 Tufton Street establishment, likely funded by American billionaire money.
The market fundamentally rejecting the ideas of the market fundamentalists would be hilarious, if it wasn't happening to us.