Yes - I do think Meta is spending single digit billions on a PR exercise. That is not an unreasonable marketing budget for a several-hundred-billion-dollar company that is currently experiencing huge losses in brand value, and they are certainly looking at how to get a piece of the VR pie in order to get a discount on it.

There are over 20K full time employees in Meta’s Reality Labs working on metaverse tech… this is not a marketing exercise.

This would be true if they weren’t releasing good hardware as well.