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> But I'm also in a business where we don't. And the reason we don't is because hardware is involved, and so prices can vary by 2 to 3 orders of magnitude.

> In other words it takes time to gather up your requirements, which include hardware, software and crucially install and support services. From this we can generate a quote.

IOW, if the customer were afforded just a little bit of price discovery the business would tank.

Lots of companies have interactive websites where I can input all my requirements and it outputs exactly how much I'm going to pay, with no human in the loop involved.



But then, how can they overcharge you if they realize you're a noobie?


The problem is that some customers pay 20k,some pay 2m. The range is too broad to make it as simple as filling in a web form.




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