It varies drastically by the business but I would say that it’s more on the magnitude of 10% or less (for enterprise sales, IME).
If you’re getting a 50% conversion on your demos then either your sales org has _really_ dialed in the target persona (qualifying everyone else out early) or your market is very wide.
I would suggest that there's a subtle difference between "progressed past the demo" and "converted". 50% progression past the demo is reasonable. 50% conversion would be amazing.
Yes, this is what I meant. I would say that for over half the demos I gave, that was my last time talking to that prospect. For the rest, some of them would go a few more meetings and fizzle out, and some would convert to actual sales.
If you’re getting a 50% conversion on your demos then either your sales org has _really_ dialed in the target persona (qualifying everyone else out early) or your market is very wide.