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I've been following Dwolla for a while now, and I think this is a good step for them. I still have two big concerns, though:

1. Credit cards. Consumers like using them--they offer something that debit cards don't: an "undo" option. Dwolla seems to have gone all in on pleasing merchants, but I think there are still huge barriers to get consumers to use their service. What's the value proposition? Why should I deposit money into a Dwolla account when I can just swipe a card?

2. This might seem petty, but their site needs a re-design. When it comes to payments, your site needs to inspire confidence and trust. Compared to Square [1] and Stripe [2], Dwolla's blog and main site all look like amateur hour. Until recently their developer docs consisted of stickies in phpBB-esque forum.

[1] https://squareup.com/ [2] https://stripe.com/



Can't see the phpBB-esque forum, so I'll have to take your word for it, but I'm interested in hearing what elements of their current homepage seem amateurish and what you think they're missing that would inspire trust.


What is it about the main site that makes it look like it was done by an amateur?


For #2, I'm hoping their big "reboot" on Dec 15 addresses some of this.




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