If you mean "actively advertising Tailscale on social media", that's true. Tailscale is amazing. One of the most impressive things I've seen in my whole career. Of course people are talking it up.
If you mean "actively advertising Tailscale HN submissions on social media", no, no way. It wouldn't even work. The watchword of people with long experience on HN and who care about submissions is "don't talk about submissions on social media"; it trips the voting ring detector, which nobody knows how it works, and it is incredibly embarrassing talking to Dan to ask "did the voting ring detector flag this post (or are we just not as cool as we think we are)".
On top of that: Tailscalers were notable for their technical blogging before Tailscale existed. Avery's posts have been doing well on HN for years.
Finally, there is, if not a formula, then a sort of base recipe, like of a French mother sauce, for a strong HN post. Tailscale reliably hits all the notes. Dan has posted some of them in his Launch HN advice, if you're interested. There's a good chance Tailscale would rank well even if the product wasn't universally beloved by everyone, just because they've got their writing tuned the right way.
Add all that up and it's surprising to me that Tailscale isn't on HN more than it is.
If you mean "actively advertising Tailscale HN submissions on social media", no, no way. It wouldn't even work. The watchword of people with long experience on HN and who care about submissions is "don't talk about submissions on social media"; it trips the voting ring detector, which nobody knows how it works, and it is incredibly embarrassing talking to Dan to ask "did the voting ring detector flag this post (or are we just not as cool as we think we are)".
On top of that: Tailscalers were notable for their technical blogging before Tailscale existed. Avery's posts have been doing well on HN for years.
Finally, there is, if not a formula, then a sort of base recipe, like of a French mother sauce, for a strong HN post. Tailscale reliably hits all the notes. Dan has posted some of them in his Launch HN advice, if you're interested. There's a good chance Tailscale would rank well even if the product wasn't universally beloved by everyone, just because they've got their writing tuned the right way.
Add all that up and it's surprising to me that Tailscale isn't on HN more than it is.