I often don't know whether my potential business partner has integrity, in which case this advice wouldn't help me.
If I do know, then this advice is so obvious as to be meaningless. Unless I'm an idiot, in which case, again, this advice wouldn't help me.
There is some merit in the very inexperienced learning different ways to think about revenue. "You can choose to target one or two big contracts or many smaller contracts, and those have the same result" is useful advice, not that either one is necessarily easier than the other.
But "don't choose a business partner who's crooked" seems tautological and empty.
If I do know, then this advice is so obvious as to be meaningless. Unless I'm an idiot, in which case, again, this advice wouldn't help me.
There is some merit in the very inexperienced learning different ways to think about revenue. "You can choose to target one or two big contracts or many smaller contracts, and those have the same result" is useful advice, not that either one is necessarily easier than the other.
But "don't choose a business partner who's crooked" seems tautological and empty.