Quirky Original Graphics -> Corporate Memphis, CHECK!
Distinctive Colours -> Generic Shades of #0000FF, CHECK!
Crisp Headline -> Something Generic, CHECK!
Sharp image of distinctive looking device, makes you curious, looks like a unit! -> Generic Graphics, CHECK!
And more...
They ruined it!
What a shame it was so good, so perfect before.
The redeeming thing about the new design, if any, is that if you want to sell the company or get investment it might add some value as it makes it look more like a "tech" investment.
I have to disagree with you. The site went from a basement project look-and-feel to something much more slick and credible. I'm with you right up until the point where people are paying for TinyPilot out of the business account; then the brand credibility really matters.
Touche! Probably why slack went from edgy logo to looking like an Atlassian product line. Didn’t get fired for choosing X. I might be wrong then in that light. But I would personally have been more drawn in by the OG design.
When I say the redesign I audibly groaned. Just another bland, featureless, nothing website. While I certainly don't agree that the old one was "perfect," it at least had some sort of character.
I wish the OP had shared conversion rate rather than overall sales. It's hard to say that 40% higher sales wasn't the result of something completely unrelated to the redesign.
Quirky Original Graphics -> Corporate Memphis, CHECK!
Distinctive Colours -> Generic Shades of #0000FF, CHECK!
Crisp Headline -> Something Generic, CHECK!
Sharp image of distinctive looking device, makes you curious, looks like a unit! -> Generic Graphics, CHECK!
And more...
They ruined it!
What a shame it was so good, so perfect before.
The redeeming thing about the new design, if any, is that if you want to sell the company or get investment it might add some value as it makes it look more like a "tech" investment.