Many classic coffee places are steeped in tradition. How would they know there are other ways to roast or brew coffee?
There's a good reason that the most interesting espresso machine you can buy right now was from a successful Kickstarter, manufactured in Hong Kong and is controlled by an Android tablet(https://decentespresso.com) and some of the more interesting coffee nerdery or equipment is coming from the UK, Australia or the US.
Everyone has been doing classic medium dark espresso roasts and hitting the cocao, caramel flavour profiles since forever. Or getting really dark till you get the burnt and rubber notes. The point of lighter roasts and all this nerdery isn't to tell you what to drink. It's to show what's possible with the processing of green beans, roasting and brewing, and to bring potential new drinkers in.
Snobbery in any past-time sucks, but discounting things based on that snobbery is also a bit silly.
There's some interesting history of the decent machine/business in this video. A friend sent it to me when we were discussing what it would take to build an espresso machine.
There's a good reason that the most interesting espresso machine you can buy right now was from a successful Kickstarter, manufactured in Hong Kong and is controlled by an Android tablet(https://decentespresso.com) and some of the more interesting coffee nerdery or equipment is coming from the UK, Australia or the US.
Everyone has been doing classic medium dark espresso roasts and hitting the cocao, caramel flavour profiles since forever. Or getting really dark till you get the burnt and rubber notes. The point of lighter roasts and all this nerdery isn't to tell you what to drink. It's to show what's possible with the processing of green beans, roasting and brewing, and to bring potential new drinkers in.
Snobbery in any past-time sucks, but discounting things based on that snobbery is also a bit silly.