Makes no sense to do market research for this. You throw a new naming out there and see if it sticks. If it sticks, done, if not, no market research needed.
The blog author wasn't recommending a new name. He was merely complaining about the name without any data whatsoever to back up his claim.
Mere destructive criticism is cheap and easy, and isn't worth posting here IMO. Creativity and success, OTOH, are frequently difficult and worthy of praise and sharing.
