Unless something has changed recently, if you don’t make enough in cash back to cover the difference between the regular membership and the executive one, you can go by customer service and they’ll comp you the difference.
I think the 2% thing is a customer incentive thing, and not intended to be a profit center. And that doesn’t work as well if people feel like they’re gambling on whether they will make enough purchases to justify it, if they feel like losers in the end.
