> allows Sony to do something interesting with the mobile phone branch.
That's the problem. When was the last time Sony did anything interesting? All their "interesting" attempts at integration with the PS3 have been met with a huge yawn by consumers.
Good point. I'd be very surprised if they managed to do anything to really stand out from the crowd. Most likely they'll continue the PS integration, but as you say it's not really interesting. And with more and more games coming to standard Android phones it's not that big a differentiator.
I see the deal more as Ericsson selling since they don't need Sony Ericsson than Sony buying.
That's the problem. When was the last time Sony did anything interesting? All their "interesting" attempts at integration with the PS3 have been met with a huge yawn by consumers.