> Finally, I can run silly experiments. There is a button in the "Buy watermark removal" page that says "It's too expensive", which leads to 50 % discount. Around 70 % people still buy the full price.
I don't find that silly at all. At most it's a fun example of price discrimination. A fairly big online-only florist in the UK (Bloom & Wild) for example does something similar, if you enter a valid voucher code but it's only for new customers, it pops up telling you that 'but click here to apply 10% off instead' (where the voucher might've been for 25 or whatever). Clever I think - stops you thinking 'oh sod it' and shopping around.
I don't find that silly at all. At most it's a fun example of price discrimination. A fairly big online-only florist in the UK (Bloom & Wild) for example does something similar, if you enter a valid voucher code but it's only for new customers, it pops up telling you that 'but click here to apply 10% off instead' (where the voucher might've been for 25 or whatever). Clever I think - stops you thinking 'oh sod it' and shopping around.