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"It's because when you buy our products, and three months later you get stuck on something, you quickly figure out [how to get past it]. And you think, "Wow, someone over there at Apple actually thought of this!" And then three months later you try to do something you hadn't tried before, and it works, and you think "Hey, they thought of that, too." And then six months later it happens again. There's almost no product in the world that you have that experience with, but you have it with a Mac. And you have it with an iPod."

He (Jobs) has a real feel for where to put his finger. I'd flip it. With products, you (I) run into little walls where I think "how could I possibly be the only one to bang his knee on this?"



I like their products, and buy them, but the above is not my experience (great to aim at; very hard to do): Apple's LCD display had a really annoying design (splayed supports, where I want to move my mouse; no connection to a PC - to be fair, they fixed both issues in the next version). ITunes on Windows is awful. My iPod headphones are really annoying.

But I have had the above experience every time with another product: vim (the editor). Whenever I'd think of a cool feature, it would already be implemented, with lots of associated features that I hadn't thought of yet. Impressive. OTOH, hard to find the damn features, unless you already have the idea for them (like google). So, vim could be better designed in that sense (no, I don't know how one would do that).




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