Prediction: This is a prelude to becoming the CEO of GM. How well it works is important to the future of the company.
From what I've read (Farhad Manjoo's article in the NYTimes about the new Escalade), it seems like it's fairly impressive.
The ADAS system in the Escalade has nothing to do with Cruise (confusingly). It’s developed by an in-house ADAS team at GM. Unlikely Kyle wants to become CEO of GM. Until recently the message seemed to be that Cruise was going to operate as it’s own company.