I'm quite fortunate that leadership at my job (IT) has a very strong "don't let the customer tell you how to solve the problem" mentality. Even stating directly that at times.
Why?
Because this is exactly what happens. IT-adjacent business customer comes and says they need X. Often via a couple conversations we can figure out that Y will do a much better job solving their problem, we develop it, and everyone goes away happy.
Of course, sometimes this results in curious escalations where the customer is frustrated that they aren't getting X, but this is becoming more rare, because aforementioned leadership knows that what the customer wants isn't always what they need (nor best for the company).
Why?
Because this is exactly what happens. IT-adjacent business customer comes and says they need X. Often via a couple conversations we can figure out that Y will do a much better job solving their problem, we develop it, and everyone goes away happy.
Of course, sometimes this results in curious escalations where the customer is frustrated that they aren't getting X, but this is becoming more rare, because aforementioned leadership knows that what the customer wants isn't always what they need (nor best for the company).