I am as well, actually. Unless you are building tools for programmers or techies I think it's dangerous to assume the Early Adopters of your software are also programmers or techies.

They could be but it's far from default.

Early adopters may not necessarily be programmers but I would be surprised if they were not techies (in majority). I have rarely heard of cases where an average user has tried out something new. Exceptions exist depending on the product of course. Also my definition of a "techie" may be a bit loose here.