profits, outside of law encroachment or sheer luck are due to risk taken, the majority of adults dont want to risk more than their time and as we age our risk aversion increase. Creators of wealth are few and between, because they risk more and usually are more skilled than the average joe. This is also the reason why wealth dont survive over generations . these are few of the "marketing driven" meritocracy we have and taking part in this ecoomic competition is normal. morality arise when a public company has a dirty business model and one can decide to not support them, choosing ESG investments (real not marketed)
>This is also the reason why wealth dont survive over generations .
There is loads of counterexamples for this though. Especially in older countries in Europe it can become very apparent.
Also having wealth (trough inheritance) enables one both more opportunities and reduces risk.
A poor person taking a "gamble" on a business (if they can start one that doesn't require long rampup or capital) will struggle to feed themselves if it fails. A rich person (if not just focused on inherited assets) can try multiple times and is often encouraged to because of this but also trough exposure to fundamentals from family.