VR/AR is already an established and necessary modality at several industrial use cases. It's definetly NOT a gimmick. Think of it as a HUD with situational awareness.

Games are not really a good example of why you would want to have that. Not at least yet.

See for example

https://sitevision.trimble.com/

VR as a new way of human existence as the current metaverse hype claims - for that, I've not seen any concrete proofs of yet.