I've literally never logged in to any one of those. I have to say, I'm kind of proud of that.
Occasionally people will send me a link to something and it's on Instagram. Clicking for me give me a Login modal. They make it too easy for me, click.
It's completely unlike other social media and it's addictive without being negative, which kind of goes against our current instinctive thinking about social media.
At the start, it's completely dumb videos that kids will find funny.
But the algorithm is smart and will find content you like.
My feed is now ultra cute cat and cat rescue stories, and really, really sharp non-professional comedians acting out vignettes, they are better than anything pro, and better than anything on TV, and, amateur musicians playing solos, odd instruments etc..
I enjoy TikTok more than Television or Netflix.
It's very hard to describe to non-users because on paper it's very much like YouTube, but the format is so short, and the kinds of bits are so much more ephermal ... and for some reason most of the toxicity is not there.
Also, you get to see first hand some 'live events' because people stream from everywhere, and it gives you neat perspective. For example, the 'Trucker Convey' in Ottawa Ontario. After watching the event live from various perspectives on TikTok, while simultaneously watching broadcast news cover the event, it became unsettlingly clear how aggressively misinformative broadcast news was of the event. (Even if I fully disagree with the protesters, they should be represented fairly)
TikToks has radically changed my view of content moderation and demonstrated that it additivity does not have to be based on fear and anger.
They censor aggressively, and get away with it partly because it's not really seen as a platform for 'information'. So you won't see a lot of controversial things there, and also I don't mind that technically 'Tiannamen Square' content will be absent. I mean, it's just TikTok (is what I tell myself).
It's disturbingly addictive without being particularly political or controversial and for that reason alone it's worth having a look at for those who care to pay attention.
It's a bit distressing the number of negative commenters indicating that they don't even want to try something that's the #1 digital in the world. It's like saying 'I don't want to see what TV is because I already don't like the radio'.
TikTok is nothing like Instagram at all, which is mostly oriented towards imagery.
It definitely is a bit like Vine, but the longer segments allow for a lot more creativity, moreover, I think the number of people with smartphones and 'decent cameras and willing to make content' is just considerably bigger than it was previously.
I watch cat rescue videos, and then the 'day after follow up' appears in my feed the next day, I find it intriguing.
It's certainly not for everyone, but it's definitely something that anyone working in tech should try out, so they get a grasp of what is happening in the world.
It’s funny that you describe Instagram as being more about imagery and therefore distinguishes itself from TikTok. My perception is that Instagram is about vanity. Front and center. Look at me. I find the premise offputting in and of itself. And in that sense, TikTok is no different. Look at me. But with motion instead of still images. Doesn’t change the crux of it.
Why would anyone want to go against their judgment just to try out an app which is, in the absolute best case scenario, a brainless waste of time? What is it about cat videos that is making you so adamant that everyone download this app? Nobody on this planet needs exposure to more media content.
I'm a bit shocked to see such self imposed ignorance implied as a virtue.
-- First - we are curious, we try things 'just because'. Of course, nobody has to be.
-- Second - if you want to work in an industry, you're going to have to have at least some baseline understanding of what's going on. 'Experiencing' something gives you quite a lot of insight into the nature of the system that cannot be described otherwise. It doesn't mean you have to like it.
For example, the content moderation algorithms in TikTok are unlike any other app. So different in fact, that it's revelatory.
The 'consensus view' among most people in the industry is that FB and other social media drive attention via toxicity. The TikTok algorithm turns that view on it's head. For most people, it's completely the opposite of toxic, it's quite fun and it's frankly more 'addictive' than FB.
Some deride the notion of 'additivity' as 'toxic' but I'd argue that's not necessarily the case, for most people it just means 'it's good and they like it'.
-- Third - " in the absolute best case scenario, a brainless waste of time?" - this bit is really dim, seriously, I can't believe I'm reading it.
The whole point of my claim that 'you should try it to see what it is' would be to take a moment to grasp actually the reality at hand, instead of coming to arbitrary conclusions that make you seem completely out of touch, like the 'Boomer who can't use Zoom' (as a negative stereotype).
Some examples of unique content on TikTok that doesn't exist the same way on other sites:
1) Vignette soliloques - actors playing short-hand hilariously comedic characters, snarky bits of satire and comedy. There are few accounts I follow that I consider funnier than anything on TV.
2) 'Cat Rescue Series'. There are memes of mostly middle aged married white women tracking down federal cats and rescuing them from sometimes harrowing situations. You can see the transformation of feral cats, through their episodes at the vet, sometimes through rehabilitation. Sometimes the animals are permanently injured and learn to live blind, or without a limb. You can follow along with their recovery process in almost a 'real time' basis, with videos coming out sometimes more than once day. They're 'just cats' but it's incredibly invigorating, because it's real. It's more engaging than any 'reality TV'.
Cats being rescued from trees. There's a few channels for that, the videos are almost live.
Other animal related memes include animals being born on farms, for example a liter of goats, with the 'runt' being saved by the farmers wife, and their growth.
The semi-domestication of a pet Coyote etc.
3) 'Intelligent Pet Meme's - there's a dog called 'Bunny' who has learned to 'talk' with a series of 50 or so buttons, and the creator provides content updates almost daily. You can literally see an animal learning to communicate with words, learning 'tenses' (like tomorrow, yesterday, this morning, this afternoon) etc. and it's incredible.
4) 'Live Streams' from events all over the world, for example, the current 'Truckers Sit In' in Ottawa, which I do not support, however, seeing inside the protest, the kinds of people, how they are acting ... it's enlightening.
And all sorts of other bits of content the algorithm brings up.
Some of it is ridiculous, arguably much of it is a 'waste of time' but not more so than television or Netflix, but in the end, it's a unique and new experience, essentially it's unlike anything else.
Personally, I can see this being a bit of a fad over time, but the sheer number of people using it, the nature of the creators, the explosion in 'variety' of content will permanently make its mark.
Refusing to 'try' TikTok is akin to refusing to 'trying' Netflix or streaming. It's ridiculous.
Why would someone who doesn't enjoy television or movies want to try Netflix? That's not ridiculous, that's spending your time on what you value. Every example you posted sounds completely inane to me, and I wouldn't consider wasting my valuable life on any of that inanity for a moment, if I'm being honest. There is no type of content I would consider valuable which comes best in the form of very short videos. And if we go beyond value to just wanting an app to relax and turn my brain off, I'd prefer to relax in ways that don't destroy my attention span and that aren't designed to be addictive.
Yeah I find a lot of toxic stuff on TikTok, but whenever I bring this up people say something like "ahh, the algorithm has discovered that you actually like toxic stuff, so it's your own fault".
Eh… anecdotes are anecdotal, but in my experience the only reason people use Instagram is for messenger. Almost everyone is on Instagram, so it makes it really easy to connect with people. Kind of like a giant phonebook.
I almost never see any of my friends posting on Instagram anymore. The only ones that do are artists and people with some “personal brand” to promote (aka, they have a business interest in posting to IG). Some more people post on stories, but even that’s rare.
Like Facebook, most people I know hate using Instagram, so I figure it’s only a matter of time before it’s engagement numbers go down.
I’m in my 20s for reference.
I feel like in the coming years we’ll see these Gen Z kids almost entirely eschew posting on social media. Most young people I know are almost entirely socializing with their friends via messaging apps, while very rarely making posts on social media. Instagram will fade from relevance for the youth, much like Facebook, and I don’t expect that any social media platform will replace it. Yes, TikTok is popular, but it’s more akin to YouTube that twitter/Facebook/Instagram.
We’ll probably see some dramatic headlines about “the death of the social network” at some point over the next few years. Messaging will be the future of digital socializing.
I think this is ultimately driven by young people coming to the realization that posting to social media is either completely unfulfilling, or actively detrimental to their mental well being. Platform owners thought they could ignore the issue, without considering that their target demographic may very well just reject social networking all together.
Most of the “not so young” people I know do not even have an Instagram account. Of my two teens, only one of them uses it (the other has zero interest).
I’m trying to do my part in keeping my teens off social media. I’m about 50% successful.
Instagram is for moderately old people.
Snapchat is for moderately young people.
TikTok is for young people.