I run into this all the time, and I figure it's an extremely common thing. For instance, I'm frequently looking to buy nightstands. I need tall ones, for tall beds. Searching tall nightstands doesn't even guarantee me results that are tall - plus that odd, highly-appearing link about Swedish women. Most results are just for nightstands, not tall ones. Now add the word italy to the query. Plus it, even. You still won't get more than 20% of results that relate to nightstands from Italy.