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This is what is called 'Over playing the game'. The user has a problem X, you observe your competitor is providing a solution Y to solve the problem.

Now instead of moving towards Y or inventing a better Y. What you basically do is over do Y and project it as a solution to every problem the user ever has.

The Tablet and phone need a UI that can be easily used with a 'finger touch'. The Desktop needs a UI that can be easily used with a mouse for bulk work. These are two different use cases for different devices.

Just because iOS is cool, Apple didn't start using the same for Desktops and laptops. On the same line Google has a separate OS for OS for net books(ChomeOS) and separate for mobile devices(Android).

Also the market is heading in a different direction when it comes to mobile devices. Its not about selling an OS! Its about giving away OS for free or a nominal charge to sell awesome hardware or ads on your search servers.

UI solves only one part of that problem. And apps? What about apps?



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