He's free to criticize the initial experiment all he wants, but to hijack it and abuse it as he sees fit can't be objectively interpreted as anything but pure douchebaggery.

The whole "Buying yuppies coffee will improve the world!" was obviously tongue in cheek. It's hard to believe some people don't see that.

>>Eh, I found Jonathan's "Buying yuppies coffee will improve the world!" naivete far more offensive.

heh... fair enough! In fact, I totally agree. I don't actually know much about the original project, besides the mechanics of it. Perhaps Sam could explain this in the post? as it is he just comes off as condescending for no clear reason.

It wasn't. Jonathan denied it, Starbucks denied it. The "proof" was flimsy at best.

As the man in orthopaedic shoes said ... I stand corrected