I suspect that their goal is obviously to expand into other major metro markets like Chicago and NYC. Thus the funding.
But, you have a good point, being, many companies in the NYC/Chicago area already have very defined pre-arranged catering avenues in place. From the trained executive assistant with a drawer full of menus, to the executive dining room, to the go-to deli on the bottom floor, to the local pizza delivery place. These guys certainly have their work cut out for them with regards to penetrating this market and expanding. I would not be surprised if they are only working the startup ecosystem in San Francisco. It's a good start though.
Exactly my thoughts. My hunch is these guys are surviving solely from the saturation of startups in San Francisco and the surrounding area.
I'm curious what happens when they venture out into "the real world". Seems to me like a company that survives only in the bubble of the valley. Cool idea nonetheless.
But, you have a good point, being, many companies in the NYC/Chicago area already have very defined pre-arranged catering avenues in place. From the trained executive assistant with a drawer full of menus, to the executive dining room, to the go-to deli on the bottom floor, to the local pizza delivery place. These guys certainly have their work cut out for them with regards to penetrating this market and expanding. I would not be surprised if they are only working the startup ecosystem in San Francisco. It's a good start though.